Marketing Analytics Lead

Company: VirtualVocations
Location: South Bend
Posted on: November 1, 2024

Job Description:

A company is looking for a Marketing Analytics Lead to analyze marketing data and drive strategic decisions.

Key Responsibilities

Ensure data hygiene and accuracy across marketing data sources
Collaborate with Sales, BI, and Marketing Leadership on data needs and performance metrics
Provide actionable insights based on data analysis to optimize marketing strategies and improve ROI

Required Qualifications

5+ years of experience in marketing analytics, focusing on B2B marketing
Proficiency in Google Analytics, Mixpanel, Looker, Salesforce, Hubspot, and Ringlead
Experience with account-based marketing (ABM) and data-driven decision-making
Ability to translate complex data into actionable insights

Keywords: VirtualVocations, Mishawaka , Marketing Analytics Lead, Advertising , South Bend, Indiana

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